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It’s that time of year again —the season of making snow angels, ice skating, and eating entire rolls of cookie dough is upon us. For your Non-Profit Organization, this magical season means recognizing deadlines and making sure you’re making the most of your year-end appeal.


It is extremely important to utilize this window of opportunity and connect with donors on a personal level before the shiny ball in Times Square drops. Don’t fall into the trap of thinking your year-end giving strategy has to be boring. Keep in mind that in an age dominated by technology, direct mail, and personalized letters aren’t dead.

Here are the upcoming deadlines, Are you Ready?





  1. Start creating your online fundraiser and personalize your organization’s landing page for Giving Tuesday, specifically. Don’t forget to incorporate unique storytelling methods! 

  2. Host events to begin creating a donor base and attracting attention to your cause.

  3. Enlist the help of volunteers to help with specific tasks leading up to Giving Tuesday.

  4. Use this link for Giving Tuesday



  1. Remember, November and December are the months that a majority of nonprofits receive most of their annual funding—launch your campaign before Giving Tuesday and get the word out via social media platforms, email, volunteer events, launch parties, and so much more.  

  2. On Giving Tuesday, engage with your network and supporters as much as possible to bring in the most support by hosting a launch party, and by sharing storytelling methods across multiple social media channels like Facebook, Twitter, and Instagram.

December & January

  1. Thank your donors for their contributions and make it as personalized as possible. Let your donors know that their support matters and makes a difference to your cause. 

  2. Reach out to them via phone or email, or thank them in person if you can. Doing so will leave a lasting impression of your organization in their minds.

Spread the word using social media

Spreading the word about your nonprofit’s cause is another vital step your organization needs to take in the days leading up to Giving Tuesday.

How Mosaic can Help

Mosaic goes beyond offering top-notch direct mail services – we offer a strategic partnership to help you continuously iterate and improve your campaigns.

  • Mosaic offers clients a full-service, turn-key direct mail solution, or a la carte services including:​

  • Strategic Expertise: Years of experience allows them to put together winning programs that hedge for success.

  • Creative Thought Leadership: They deliver creative that gets responses while also supporting your brand and aiding awareness.

  • Responsive Data and List Sourcing: Mosaic is data agnostic and will leverage its vast network of data providers to ensure you are mailing to the right audience for your product or service.

  • Production and Mailing:  Direct mail is a manufacturing process. Depend on Mosaic to ensure your mail is produced with the highest quality in mind while maintaining budgets and sticking to time-lines.

  • Insightful Analytics: Their data team measures each campaign and provides actionable next steps to enhance the response of future mailings.

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